JR Nagy Consulting LLC
Database Analytics and Direct Marketing Consulting Services
Jeff Nagy
DATABASE and DIRECT MARKETING ANALYTICS CONSULTANT, CPBI
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PHONE: (717) 468-2015
EMAIL: jeff@jrnagyconsulting.com
A decade of experience in database marketing.
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Hands-on experience in both property and enterprise-level positions.
AREAS OF EXPERTISE
CAMPAIGN WORKFLOW MANAGEMENT
-- vendor coordination
-- planning and execution cycles
-- proofing and approval controls
TESTING AND CONTROL PROCEDURES
-- sampling and balancing
-- co-managing multiple tests
-- post analysis
DIRECT MAIL/EMAIL CAMPAIGN PLANNING
-- subject line testing
-- dynamic content
-- open rate, click-through and
opt-out analysis
SEGMENTATION
OPPORTUNITIES
-- geography
-- frequency
-- daily worth
-- recency
-- margin improvement
-- demographic analysis
-- multi-property analysis
REINVESTMENT AND MARGIN CONTROL
-- REI optimization
-- promotional vs. direct marketing
-- pro- and post-forma templates
-- calendar management
DATA
MANAGEMENT
-- CPBI certified (business intelligence)
-- data hygiene and quality control
-- enterprise vs property scoring and
worth analysis
-- CRM platform setup and
maintainance
CUSTOMER AND MARKET
RESEARCH
-- competitive market analysis
-- customer satisfaction analysis